Executive Development Programme in Content for E-commerce Excellence
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⢠E-commerce Content Strategy: Understanding the role of content in e-commerce, developing a content strategy to meet business goals, conducting content audits and analyzing competitors.
⢠User Experience (UX) and Content: Designing user-centric content, optimizing product descriptions, enhancing site navigation and search functionality, improving mobile optimization.
⢠Content Production and Workflow: Creating efficient content production processes, managing content creators, editors, and designers, utilizing content management systems and tools.
⢠Content Marketing and Promotion: Leveraging content to drive traffic, implementing SEO best practices, utilizing social media and email marketing, measuring content performance.
⢠Legal and Compliance Considerations: Understanding copyright and intellectual property laws, ensuring data privacy and security, managing product reviews and user-generated content.
⢠Content Personalization and Localization: Tailoring content for specific audiences, localizing content for different regions, implementing personalized recommendations and dynamic content.
⢠Content Analytics and Optimization: Measuring content performance, leveraging data and analytics to optimize content, testing and iterating content strategies.
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