Professional Certificate in Data Analytics for Web Conversions
-- ViewingNowThe Professional Certificate in Data Analytics for Web Conversions is a comprehensive course designed to equip learners with essential data analysis skills for optimizing web conversions. This program emphasizes the importance of data-driven decision-making in today's digital landscape, where analyzing and interpreting data is critical to driving business success.
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⢠Introduction to Data Analytics: Understanding the basics of data analytics, its importance, and how it can be used for web conversions.
⢠Web Analytics Tools: Learning about different web analytics tools like Google Analytics, Adobe Analytics, and how to use them to collect and analyze data.
⢠Data Collection and Processing: Techniques for collecting and processing large datasets for further analysis.
⢠Data Visualization: Understanding the principles of data visualization, and how to use tools like Tableau, PowerBI, and Data Studio to create informative and engaging visualizations.
⢠Statistical Analysis: Learning the basics of statistical analysis, including descriptive and inferential statistics, probability distributions, and hypothesis testing.
⢠A/B Testing: Understanding the principles of A/B testing, how to design and implement tests, and how to analyze the results to make data-driven decisions.
⢠Predictive Analytics: Learning about predictive analytics, including regression analysis, time series analysis, and machine learning techniques.
⢠Data-Driven Decision Making: Understanding how to use data analytics to inform business decisions, including setting up and managing a data-driven culture within an organization.
⢠Ethics in Data Analytics: Learning about the ethical considerations of data analytics, including data privacy, security, and bias.
Note: The above list of units is not exhaustive and the actual course content may vary based on the course provider.
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