Executive Development Programme Digital Marketing Insights
-- ViewingNowThe Executive Development Programme Digital Marketing Insights certificate course is a comprehensive program designed to equip learners with essential digital marketing skills in high demand by today's industry. This course is critical for professionals looking to advance their careers in a rapidly evolving digital landscape, where companies are increasingly investing in online channels to reach customers.
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⢠Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
⢠Search Engine Optimization (SEO): Learning the best practices for optimizing websites for search engines, including keyword research, on-page optimization, link building, and local SEO.
⢠Pay-Per-Click (PPC) Advertising: Understanding how to create, manage, and optimize PPC campaigns on platforms like Google Ads and Bing Ads, including keyword research, ad copywriting, and landing page optimization.
⢠Social Media Marketing: Learning how to develop and implement social media marketing strategies on platforms like Facebook, Twitter, LinkedIn, and Instagram, including content creation, audience targeting, and analytics.
⢠Email Marketing: Understanding how to create effective email marketing campaigns, including list building, segmentation, automation, and analytics.
⢠Content Marketing: Learning how to develop and implement content marketing strategies, including content creation, distribution, and promotion, as well as content analytics.
⢠Data Analysis and Reporting: Understanding how to analyze and report on digital marketing performance using tools like Google Analytics, including metrics, dimensions, segments, and custom reports.
⢠Digital Marketing Trends and Innovations: Staying up-to-date with the latest trends and innovations in digital marketing, including voice search, artificial intelligence, and virtual reality.
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