Professional Certificate in User Research and Player Acquisition Strategies
-- ViewingNowThe Professional Certificate in User Research and Player Acquisition Strategies is a comprehensive course designed to equip learners with essential skills in user research and player acquisition for career advancement in the gaming industry. This course emphasizes the importance of understanding user needs, behaviors, and motivations to create engaging gaming experiences and effective player acquisition strategies.
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⢠User Research Fundamentals: Understanding the user research process, user personas, and user journey mapping.
⢠Quantitative and Qualitative Research: Exploring different data collection methods and analyzing user behavior.
⢠Usability Testing: Designing and conducting usability tests to optimize user experience.
⢠User Interviewing Techniques: Effective communication and questionnaire design for user interviews.
⢠Survey Design and Analysis: Creating and interpreting surveys to gather user insights.
⢠Competitor Analysis: Evaluating competitors' user research and acquisition strategies.
⢠Player Acquisition Basics: Introduction to player acquisition, retention, and monetization strategies.
⢠Acquisition Funnel Optimization: Techniques to optimize the conversion funnel for acquiring players.
⢠User Onboarding Best Practices: Strategies to improve user engagement and retention.
⢠Data-Driven Decision Making: Analyzing user data and research to inform product decisions.
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