Global Certificate in Talent Brand Management for Global Organizations
-- ViewingNowThe Global Certificate in Talent Brand Management for Global Organizations is a comprehensive course designed to empower professionals in managing talent branding in today's globalized business landscape. This course highlights the importance of a strong talent brand in attracting, engaging, and retaining top talent, thereby driving organizational success.
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์๋ฃ๊น์ง 2๊ฐ์
์ฃผ 2-3์๊ฐ
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Talent Branding Strategy: This unit will cover the development of a talent branding strategy, including the creation of a unique value proposition and employer brand.
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Talent Branding Research: This unit will focus on conducting research to understand the target audience, including employee value proposition (EVP) research and competitor analysis.
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Talent Branding Communication: This unit will cover the communication of the talent brand, including messaging and storytelling, and the use of different channels to reach the target audience.
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Talent Branding Measurement: This unit will focus on measuring the effectiveness of talent branding efforts, including the use of metrics such as brand awareness, brand consideration, and brand preference.
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Talent Branding and Recruitment Marketing: This unit will cover the integration of talent branding and recruitment marketing, including the use of social media, content marketing, and email marketing to attract and engage top talent.
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Talent Branding and Employer Branding: This unit will focus on the relationship between talent branding and employer branding, including the use of internal branding and employee advocacy to build a strong employer brand.
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Talent Branding and Diversity and Inclusion: This unit will cover the role of talent branding in promoting diversity and inclusion, including the use of inclusive messaging and imagery, and the creation of a welcoming and inclusive culture.
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Talent Branding and Candidate Experience: This unit will focus on the role of talent branding in shaping the candidate experience, including the use of personalized messaging and the creation of a seamless application process.
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Talent Branding and Talent Management: This unit will cover the integration of talent branding and talent management, including the use of branding to attract, engage, and retain top talent.
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Talent Branding and Change Management: This unit will focus on the role of talent branding in managing change, including the use
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