Professional Certificate in Customer Value & Service Design
-- ViewingNowThe Professional Certificate in Customer Value & Service Design is a course that emphasizes the importance of creating exceptional customer experiences. This program is designed to meet the growing industry demand for professionals who can develop customer-centric products and services.
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GBP £ 140
GBP £ 202
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Here are the essential units for a Professional Certificate in Customer Value & Service Design:
• Understanding Customer Value: This unit will cover the primary keyword "customer value" and the different ways it can be defined and measured. It will include topics such as customer lifetime value, value proposition, and the concept of value-in-use.
• Customer Research and Insights: This unit will explore various research techniques for understanding customer needs and preferences. It will cover both qualitative and quantitative methods, as well as secondary sources of customer information.
• Service Design Thinking: This unit will introduce the concept of service design thinking and how it can be used to create innovative and customer-centric services. It will cover topics such as service blueprints, customer journey maps, and service prototyping.
• Customer Experience Management: This unit will cover the primary keyword "customer experience" and how to design and manage it for maximum value. It will include topics such as customer touchpoints, service recovery, and customer feedback.
• Digital Customer Interactions: This unit will explore the role of digital technology in customer interactions and how to design and optimize digital touchpoints for maximum value. It will cover topics such as website design, mobile apps, and social media.
• Service Innovation and Co-creation: This unit will cover the concept of service innovation and how to involve customers in the co-creation of new services. It will include topics such as design thinking, open innovation, and customer involvement in service development.
• Service Measurement and Analytics: This unit will cover the primary keyword "service design" and how to measure and analyze its impact on customer value. It will include topics such as service metrics, data analysis, and performance improvement.
• Customer-Centric Culture: This unit will explore the importance of a customer-centric culture in service design and delivery. It will cover topics such as organizational alignment, employee engagement
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