Global Certificate in Customer Insights from Text
-- ViewingNowThe Global Certificate in Customer Insights from Text is a comprehensive course that equips learners with essential skills for career advancement in the customer experience industry. This program focuses on teaching professionals how to extract valuable insights from customer data, enabling organizations to make data-driven decisions.
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⢠Customer Insights Fundamentals: Understanding the Value of Customer Insights, Importance of Customer Insights, Key Concepts in Customer Insights
⢠Data Collection Methods: Quantitative and Qualitative Research, Surveys, Interviews, Focus Groups, Social Media Listening
⢠Data Analysis Techniques: Descriptive and Inferential Statistics, Segmentation, Text Analytics, Visualization Tools
⢠Customer Insights Tools: CRM, Social Media Analytics, Customer Experience Management, Voice of the Customer Platforms
⢠Customer Insights Strategy: Setting Objectives, Developing Research Plans, Integrating Customer Insights into Business Decisions
⢠Customer-Centric Culture: Building a Culture that Values Customer Insights, Communicating Insights Across the Organization, Creating a Customer-Centric Mindset
⢠Ethical Considerations: Data Privacy, Security, and Ethics, Responsible Use of Customer Insights, Maintaining Trust with Customers
⢠Case Studies: Real-World Examples of Successful Customer Insights Programs
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