Executive Development Programme Navigating Media Complexity
-- ViewingNowThe Executive Development Programme Navigating Media Complexity is a certificate course designed to empower professionals with the skills to thrive in today's fast-paced, media-driven world. This programme is critical for career advancement, as it teaches learners how to leverage traditional and new media platforms to enhance their personal brand, influence decision-making, and drive business growth.
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⢠Understanding Media Complexity – This unit will cover the basics of media complexity and how it affects executive decision-making. It will introduce key concepts and definitions, including the media ecosystem, information overload, and filter bubbles. ⢠Navigating Traditional Media – This unit will focus on traditional media, such as newspapers, television, and radio. It will cover how to identify bias, understand media narratives, and build relationships with journalists. ⢠Leveraging Social Media for Executive Communication – This unit will explore the benefits and challenges of using social media as an executive communication tool. It will cover best practices for building a social media presence, engaging with stakeholders, and managing social media crises. ⢠Crisis Communication – This unit will cover how to communicate effectively during a crisis, including how to develop a crisis communication plan, manage media inquiries, and communicate with employees, stakeholders, and the public. ⢠Media Training for Executives – This unit will provide practical media training for executives, including how to prepare for interviews, handle tough questions, and deliver key messages. ⢠Data Journalism – This unit will cover the basics of data journalism, including how to collect, analyze, and visualize data to tell compelling stories. It will also cover how to work with data journalists to get your message across. ⢠Media Ethics – This unit will cover the ethical considerations of media complexity, including media bias, privacy, and the role of the media in democracy. ⢠Measuring Media Impact – This unit will cover how to measure the impact of media campaigns, including how to track media coverage, monitor social media, and evaluate the effectiveness of communication strategies. ⢠Emerging Media Trends – This unit will explore emerging media trends, including artificial intelligence, virtual reality, and voice technology. It will cover the implications of these trends for executive communication and media strategy.
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