Global Certificate in Snapchat for Modern Public Affairs
-- ViewingNowThe Global Certificate in Snapchat for Modern Public Affairs is a cutting-edge course designed to equip learners with the skills to leverage Snapchat's powerful platform for public affairs communications. This course is essential for professionals seeking to stay ahead in a rapidly changing digital landscape, where Snapchat's user base of over 200 million daily active users represents a significant audience.
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⢠Snapchat Basics: Understanding the Snapchat interface, creating a Snapchat account, and navigating the app.
⢠Snapchat Stories: Creating and sharing Snapchat stories, adding filters, lenses, and geofilters, and using story analytics.
⢠Snapchat Marketing: Developing and implementing a Snapchat marketing strategy, creating engaging content, and measuring success.
⢠Snapchat Advertising: Creating and managing Snapchat ads, understanding ad objectives, targeting, and bidding options.
⢠Snapchat Influencer Marketing: Identifying, collaborating, and measuring the impact of Snapchat influencers.
⢠Snapchat Analytics: Understanding Snapchat analytics, measuring engagement, and optimizing content for better results.
⢠Snapchat Trends: Staying up-to-date with the latest Snapchat trends, updates, and best practices.
⢠Snapchat Integration: Integrating Snapchat into a wider public affairs strategy, including other social media platforms.
⢠Snapchat Crisis Communications: Using Snapchat for crisis communications, managing negative feedback, and protecting a public image.
Note: This list of essential units is designed for a Global Certificate in Snapchat for Modern Public Affairs. It covers the fundamentals of Snapchat, marketing, advertising, analytics, influencer marketing, trends, integration, and crisis communications. These units provide a comprehensive understanding of Snapchat and its applications in public affairs, enabling professionals to make the most out of this platform.
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