Certificate Strategic Product Management
-- ViewingNowThe Certificate in Strategic Product Management is a comprehensive course designed to empower learners with essential skills for career advancement in product management. This program highlights the importance of strategic decision-making, innovation, and leadership in product development.
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⢠Product Strategy: Understanding the market, competition, and customer needs to define a clear and differentiated product vision and strategy.
⢠Roadmap Development: Creating a product roadmap that aligns with the company's business objectives and communicates the product's development plans.
⢠Customer Research and Discovery: Techniques for conducting customer interviews, surveys, and user testing to gather insights and validate product ideas.
⢠Go-to-Market Strategy: Developing and executing a successful go-to-market strategy, including positioning, messaging, and launch planning.
⢠Product Lifecycle Management: Managing the entire product lifecycle, from ideation and development to launch, growth, and sunsetting.
⢠Data Analysis and Metrics: Using data to inform product decisions, including setting up and tracking key performance indicators (KPIs) and conducting A/B testing.
⢠Collaboration and Communication: Working effectively with cross-functional teams, including engineering, design, sales, and marketing, to deliver a successful product.
⢠Stakeholder Management: Managing stakeholders' expectations and communicating the product's progress, challenges, and successes to senior leadership, investors, and other stakeholders.
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