Global Certificate Next-Gen Social Media Monitoring
-- ViewingNowThe Global Certificate in Next-Gen Social Media Monitoring is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving social media landscape. This course highlights the importance of social media monitoring for businesses, providing a deep understanding of the strategies, tools, and techniques required to effectively track and analyze social media data.
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⢠Social Media Monitoring Fundamentals: Understanding the basics of social media monitoring, including defining key terms, setting up goals, and identifying key performance indicators (KPIs).
⢠Next-Gen Social Listening Tools: Exploring the latest social media monitoring tools and technologies, including AI-powered solutions and social listening platforms.
⢠Data Analysis and Insights: Learning how to analyze social media data to uncover actionable insights, identify trends, and measure the impact of social media campaigns.
⢠Competitive Analysis and Benchmarking: Understanding how to use social media monitoring to track competitors, identify best practices, and benchmark performance against industry standards.
⢠Crisis Management and Reputation Monitoring: Developing strategies for monitoring and managing social media crises, as well as protecting brand reputation through proactive monitoring and engagement.
⢠Influencer Marketing and Relationship Building: Learning how to identify and engage with social media influencers, build relationships, and measure the impact of influencer marketing campaigns.
⢠Social Media Ethics and Compliance: Exploring the ethical considerations and legal requirements of social media monitoring, including data privacy, intellectual property, and disclosure guidelines.
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