Executive Development Programme in SEO and Thought Leadership
-- ViewingNowThe Executive Development Programme in SEO and Thought Leadership is a certificate course designed to empower professionals with the latest SEO strategies and thought leadership skills. In today's digital age, businesses compete for online visibility, making SEO experts highly sought after.
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⢠Fundamentals of SEO: Introduction to search engine optimization, including on-page and off-page factors, keyword research, and technical optimization.
⢠Keyword Research and Analysis: Understanding keyword research methodologies, tools, and techniques to drive organic search traffic.
⢠On-page Optimization: Best practices for optimizing website structure, content, and metadata to improve search engine visibility.
⢠Off-page Optimization: Strategies for building high-quality backlinks, managing online reputation, and conducting digital PR campaigns.
⢠Technical SEO: Overview of website architecture, mobile optimization, page speed, and XML sitemaps to improve search engine crawlability and indexing.
⢠Local SEO: Techniques for optimizing local business listings, managing online reviews, and implementing local link building strategies.
⢠SEO Analytics and Reporting: Utilizing Google Analytics, Search Console, and other tools to measure, analyze, and report on SEO performance.
⢠Thought Leadership: Developing a thought leadership strategy, including content creation, social media promotion, and influencer outreach.
⢠Content Marketing for SEO: Leveraging content marketing to improve search engine rankings, drive organic traffic, and establish authority.
⢠SEO for E-commerce: Best practices for optimizing e-commerce websites, product pages, and user experience to increase online sales.
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