Certificate in Crisis Marketing: Strategic Communication
-- ViewingNowThe Certificate in Crisis Marketing: Strategic Communication is a crucial course designed to empower marketing professionals in handling crises effectively. With the ever-increasing unpredictability in today's business world, this course gains significant importance as it teaches learners how to communicate strategically during challenging times, ensuring business continuity and protecting brand reputation.
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โข Crisis Communication Fundamentals
โข Developing a Crisis Marketing Plan
โข Stakeholder Identification and Engagement
โข Social Media Listening and Response Strategies
โข Media Relations in Crisis Management
โข Crafting Effective Crisis Messages
โข Legal and Ethical Considerations in Crisis Marketing
โข Case Studies: Successful Crisis Marketing Campaigns
โข Evaluating Crisis Marketing Performance
โข Psychology of Communication in Crisis Situations
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