Masterclass Certificate in Crisis Marketing: Building Resilience
-- ViewingNowThe Masterclass Certificate in Crisis Marketing: Building Resilience is a comprehensive course designed to empower marketing professionals with the skills needed to navigate through challenging times. This certificate course emphasizes the importance of crisis management in marketing, addressing the critical role of resilience in maintaining brand reputation and customer trust during turbulent times.
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โข Unit 1: Introduction to Crisis Marketing
โข Unit 2: Understanding Crisis and Reputation Management
โข Unit 3: Building a Crisis Marketing Strategy
โข Unit 4: Effective Communication During a Crisis
โข Unit 5: Social Media and Crisis Management
โข Unit 6: Analyzing and Learning from Crisis Situations
โข Unit 7: Creating a Resilient Brand
โข Unit 8: Stakeholder Engagement and Management in Crisis
โข Unit 9: Ethical Considerations in Crisis Marketing
โข Unit 10: Case Studies in Crisis Marketing
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