Global Certificate in Sustainable Business Practices in Marketing
-- ViewingNowThe Global Certificate in Sustainable Business Practices in Marketing is a comprehensive course designed to empower marketing professionals with the necessary skills to drive sustainable business growth. This course highlights the importance of integrating sustainability into business strategies, a critical area in high industry demand.
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Unit 1: Introduction to Sustainable Business Practices in Marketing
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Unit 2: The Triple Bottom Line: People, Planet, Profit
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Unit 3: Sustainability Trends and Challenges in Global Marketing
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Unit 4: Green Marketing and Communicating Sustainability
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Unit 5: Sustainable Branding and Positioning
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Unit 6: Life Cycle Assessment and Eco-Design in Marketing
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Unit 7: Sustainable Supply Chain Management and Marketing
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Unit 8: Stakeholder Engagement and Collaboration for Sustainable Marketing
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Unit 9: Metrics and Reporting for Sustainable Business Practices in Marketing
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Unit 10: Future of Sustainable Marketing and Innovation
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