Advanced Certificate in Ad Tech for the Future
-- ViewingNowThe Advanced Certificate in Ad Tech for the Future is a comprehensive course designed to equip learners with the essential skills needed in today's rapidly evolving advertising technology landscape. This certificate course focuses on the critical components of Ad Tech, including programmatic advertising, data analytics, and digital marketing strategies.
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โข Advanced Programmatic Advertising · Understanding the programmatic landscape, including real-time bidding, private marketplaces, and automation of media buying.
โข Data Management Platforms (DMPs) · Utilizing DMPs for audience segmentation, data targeting, and campaign optimization.
โข Demand Side Platforms (DSPs) · Navigating DSPs to efficiently buy and manage ad inventory across various channels and devices.
โข Cross-Channel Advertising · Implementing and managing ad campaigns that span multiple channels, touchpoints, and devices.
โข Attribution Modeling · Understanding and applying attribution models to measure the impact of marketing efforts and allocate budgets effectively.
โข Advanced Analytics for Ad Tech · Leveraging advanced analytics techniques, including predictive analytics, machine learning, and AI, to enhance ad targeting and campaign performance.
โข Ad Fraud Prevention · Identifying and combating ad fraud, ensuring valid traffic and accurate campaign metrics.
โข Ad Tech for Mobile · Exploring the unique considerations and opportunities of mobile ad tech, including in-app advertising and mobile attribution.
โข Connected TV · Navigating the emerging space of connected TV advertising, incorporating OTT platforms and advanced targeting capabilities.
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