Executive Development Programme in Jewelry Brand Marketing
-- ViewingNowThe Executive Development Programme in Jewelry Brand Marketing certificate course is a comprehensive program designed to meet the growing demand for professionals with specialized skills in the luxury jewelry industry. This course emphasizes the importance of strategic branding, marketing, and retail management, equipping learners with essential skills to excel in this competitive field.
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• Jewelry Branding Foundation: Understanding the fundamentals of jewelry branding, including brand identity, positioning, and messaging.
• Market Analysis: Examining the jewelry market, including trends, consumer behavior, and competition.
• Target Marketing: Identifying and understanding target audiences, and developing marketing strategies to reach them.
• Product Development & Design: Exploring the process of jewelry product development, from ideation to production, and the role of design in branding.
• Retail Strategy: Understanding the various retail channels for jewelry, and developing a retail strategy that aligns with the brand.
• Digital Marketing: Leveraging digital platforms to build and promote the jewelry brand, including website design, social media, and email marketing.
• Event Marketing: Utilizing events, such as trunk shows and product launches, to build brand awareness and connect with customers.
• Public Relations: Building and maintaining a positive public image for the jewelry brand, including media relations and influencer marketing.
• Measurement & Evaluation: Tracking and analyzing the success of marketing efforts, and making data-driven decisions to optimize results.
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