Professional Certificate in Ad Tech for Education
-- ViewingNowThe Professional Certificate in Ad Tech for Education is a valuable course that provides learners with essential skills for career advancement in the advertising technology industry. This certificate course focuses on the importance of Ad Tech in the education sector, where data-driven decisions and personalized marketing are critical for success.
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โข Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
โข Data Management Platforms (DMPs): Learning how DMPs collect, organize, and activate data for targeted advertising.
โข Demand Side Platforms (DSPs): Exploring the role of DSPs in automating the buying and management of digital advertising.
โข Supply Side Platforms (SSPs): Understanding how SSPs help publishers manage and monetize their ad inventory.
โข Ad Exchange: Examining the function and significance of ad exchanges in the ad tech ecosystem.
โข Ad Fraud and Viewability: Identifying and combating ad fraud, while ensuring ad viewability and brand safety.
โข Cross-Device Targeting: Strategies for targeting users across multiple devices, platforms, and channels.
โข Attribution Modeling: Analyzing the contribution of different channels and tactics to conversions and overall marketing performance.
โข Privacy and Compliance: Ensuring ad tech practices adhere to privacy regulations, such as GDPR and CCPA, and industry standards.
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