Certificate in Native Ad IP: A Concise Overview
-- ViewingNowThe Certificate in Native Ad IP is a comprehensive course designed to meet the growing industry demand for experts in Native Advertising. This concise program focuses on teaching the concepts, strategies, and best practices for creating effective Native Advertisements that resonate with target audiences.
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โข Native Advertising Fundamentals • Understanding Native Advertising • Formats of Native Ads • Benefits of Native Advertising • Native Advertising Challenges • Native Advertising Examples
โข Regulations & Compliance • FTC Guidelines • IAB Native Advertising Playbook • Advertising Standards Authority (ASA) Guidelines
โข Content Marketing Strategy • Importance of Content Marketing • Content Marketing Planning • Content Creation • Content Promotion • Content Measurement & Analysis
โข Audience Targeting • Understanding Audience Segmentation • Data-Driven Targeting • Lookalike Audiences • Audience Insights • Contextual Targeting
โข Campaign Measurement • Key Performance Indicators (KPIs) • Metrics for Native Advertising • Attribution Models • Return on Investment (ROI) • Data Visualization Tools
โข Emerging Trends • Artificial Intelligence • Virtual Reality • Augmented Reality • Programmatic Native Advertising • Cross-Device Targeting
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