Certificate in Ad Tech and User Experience
-- ViewingNowThe Certificate in Ad Tech and User Experience is a comprehensive course designed to meet the growing industry demand for professionals with expertise in advertising technology and user experience. This program equips learners with essential skills to excel in the dynamic field of digital advertising, providing a deep understanding of ad tech platforms, data analysis, and user-centered design principles.
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โข Introduction to Ad Tech: Understanding the Ad Tech landscape, its evolution, key players, and current trends.
โข Programmatic Advertising: Learning the ins and outs of programmatic advertising, real-time bidding, and the role of demand-side platforms (DSPs) and supply-side platforms (SSPs).
โข Ad Operations and Management: Mastering ad operations, campaign management, ad trafficking, and reporting.
โข Ad Formats and Creative Strategies: Exploring various ad formats, including display, video, native, and rich media, and developing creative strategies to boost user engagement.
โข Data and Analytics for Ad Tech: Utilizing data and analytics tools to measure and optimize ad performance, attribution modeling, and cross-device tracking.
โข Ad Fraud and Brand Safety: Understanding and combating ad fraud, ad verification, and brand safety challenges.
โข User Experience (UX) Fundamentals: Delving into the basics of UX design, user-centered design principles, and user research methodologies.
โข UX Design Process: Navigating the UX design process, from user research and personas to information architecture, wireframing, and prototyping.
โข Interaction Design and Visual Design: Learning interaction design principles, visual design fundamentals, and design systems for creating engaging and usable interfaces.
โข Accessibility and Inclusive Design: Prioritizing accessibility and inclusivity in UX design, understanding web accessibility standards, and incorporating inclusive design practices.
Note: This list of essential units for a Certificate in Ad Tech and User Experience aims to provide a comprehensive overview of the subject matter, covering both the advertising technology and user experience aspects. These units can be tailored to fit the specific requirements of a course, and the order of presentation may vary depending on the curriculum's focus and priorities.
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