Professional Certificate in Nonprofit Marketing & CRM
-- ViewingNowThe Professional Certificate in Nonprofit Marketing & CRM is a vital course designed to equip learners with essential skills for success in the nonprofit sector. This program emphasizes the importance of data-driven marketing strategies and customer relationship management (CRM) tools, which are critical for nonprofit organizations to achieve their missions.
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Unit 1: Introduction to Nonprofit Marketing & CRM
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Unit 2: Understanding the Nonprofit Landscape
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Unit 3: Building a Nonprofit Marketing Strategy
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Unit 4: CRM Fundamentals for Nonprofits
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Unit 5: Segmenting Donors & Constituents in CRM
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Unit 6: Creating Effective Email Marketing Campaigns
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Unit 7: Leveraging Social Media for Nonprofit Marketing
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Unit 8: Measuring Nonprofit Marketing Success
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Unit 9: Fundraising Best Practices for CRM
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Unit 10: Stakeholder Engagement & Retention Strategies
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