Professional Certificate in Strategic Segmentation Analysis
-- ViewingNowThe Professional Certificate in Strategic Segmentation Analysis is a comprehensive course designed to equip learners with essential skills in market segmentation and customer analysis. This certification program highlights the importance of understanding customer needs and preferences to develop effective marketing strategies.
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โข Unit 1: Introduction to Strategic Segmentation Analysis
โข Unit 2: Market Research and Data Collection Techniques
โข Unit 3: Customer Segmentation Basics
โข Unit 4: Segmentation Criteria: Demographics, Psychographics, and Behavior
โข Unit 5: Segmentation Strategies: Firmographics, Technographics, and Geographics
โข Unit 6: Advanced Segmentation Techniques: Cluster Analysis and Factor Analysis
โข Unit 7: Strategic Segmentation Analysis Applications
โข Unit 8: Target Marketing and Positioning Strategies
โข Unit 9: Measuring Segment Performance and Evaluation
โข Unit 10: Implementing and Managing Segmentation Strategies
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