Executive Development Programme in Advanced Facebook Ads Strategy
-- ViewingNowThe Executive Development Programme in Advanced Facebook Ads Strategy is a certificate course designed to empower professionals with expert-level skills in Facebook advertising. With the ever-growing importance of social media in business marketing, this programme focuses on meeting industry demands for advanced Facebook ad strategy professionals.
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โข Facebook Ads Manager: Understanding the interface, creating and managing ads, setting up custom audiences and lookalike audiences.
โข Facebook Pixel: Setting up and utilizing the Facebook pixel for conversion tracking, audience building, and optimization.
โข Advanced Targeting Strategies: Utilizing detailed targeting, custom audiences, lookalike audiences, and retargeting to reach the ideal audience.
โข Ad Creatives and Copywriting: Best practices for ad creative and copywriting, including the use of images, videos, and text to increase engagement and conversions.
โข Campaign Objectives and Bid Strategies: Selecting the right campaign objective, understanding the various bid strategies, and optimizing for conversions.
โข Performance Analysis and Reporting: Analyzing ad performance using Facebook's reporting tools, understanding key metrics, and making data-driven decisions for optimization.
โข Scaling and Automation: Strategies for scaling and automating Facebook ad campaigns, including the use of rules, custom alerts, and automated rules.
โข Emerging Trends and Best Practices: Staying up-to-date with the latest Facebook ad trends, algorithm changes, and best practices for maximum ROAS.
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