Certificate Retail Analytics for Professionals
-- ViewingNowThe Certificate in Retail Analytics for Professionals is a comprehensive course designed to equip learners with essential skills in retail data analysis. This program underscores the importance of data-driven decision-making in the retail industry, where timely and insightful analysis of customer, sales, and inventory data can significantly impact business performance.
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โข Retail Analytics Overview: Understanding the retail analytics landscape, its importance, and how data-driven decisions can improve business performance. โข Data Collection Techniques: Exploring various data collection methods, including point-of-sale (POS) systems, customer surveys, and web analytics. โข Data Analysis Tools: Introducing popular retail analytics tools, such as Tableau, Power BI, and Excel, to visualize and interpret data. โข Sales Analysis: Examining sales data to identify trends, forecast future performance, and make informed decisions about product assortment, pricing, and promotions. โข Customer Analytics: Analyzing customer data to understand buying behavior, preferences, and segmentation for targeted marketing and improved customer experience. โข Inventory Management: Utilizing data analytics to optimize inventory levels, reduce stockouts, and minimize excess stock. โข Market Basket Analysis: Identifying patterns in customer purchases, such as complementary products, to develop effective cross-selling and upselling strategies. โข Performance Metrics: Defining and measuring key performance indicators (KPIs) in retail, such as sales growth, conversion rate, and customer lifetime value. โข Data-Driven Merchandising: Leveraging data analytics for effective product placement, assortment planning, and visual merchandising.
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