Executive Development Programme in PR for Healthcare
-- ViewingNowThe Executive Development Programme in PR for Healthcare is a certificate course designed to empower professionals with strategic communication skills specific to the healthcare industry. This program bridges the gap between healthcare and public relations, covering crucial topics like crisis management, patient communication, and digital PR strategies.
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GBP £ 140
GBP £ 202
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โข Strategic Public Relations: Understanding the role of PR in healthcare organizations, reputation management, crisis communication, and stakeholder engagement.
โข Healthcare Policy and Regulations: Overview of healthcare policies, regulations, and compliance requirements impacting PR strategies.
โข Digital PR and Social Media: Leveraging digital platforms, social media, and analytics for effective healthcare PR.
โข Media Relations: Building and maintaining relationships with media professionals, journalists, and influencers.
โข Content Creation and Storytelling: Techniques for crafting compelling narratives, press releases, and thought leadership articles.
โข Patient Advocacy and Engagement: Engaging with patient communities, advocacy groups, and fostering patient-centric communication.
โข Internal Communications: Strengthening internal communication strategies to align employees and promote organizational culture.
โข Measurement and Evaluation: Evaluating PR campaign performance using key performance indicators (KPIs), analytics tools, and data-driven insights.
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