Professional Certificate in Ad Viewability and Business Intelligence
-- ViewingNowThe Professional Certificate in Ad Viewability and Business Intelligence is a comprehensive course designed to equip learners with essential skills in digital advertising and data analysis. This certificate course is increasingly important in today's data-driven world, where businesses rely on digital advertising to reach their target audience.
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โข Unit 1: Introduction to Ad Viewability
โข Unit 2: Understanding Ad Impressions and Viewability Metrics
โข Unit 3: Ad Viewability Standards and Best Practices
โข Unit 4: Measuring Ad Viewability with Google Campaign Manager
โข Unit 5: Ad Viewability and its Impact on Ad Spend and ROAS
โข Unit 6: Ad Fraud and its Effect on Ad Viewability
โข Unit 7: Utilizing Business Intelligence Tools for Ad Viewability Analysis
โข Unit 8: Leveraging Data Visualization for Ad Viewability Insights
โข Unit 9: Advanced Ad Viewability Strategies and Optimization Techniques
โข Unit 10: Case Studies of Successful Ad Viewability Campaigns
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