Global Certificate in Ad Viewability and Attribution Modeling
-- ViewingNowThe Global Certificate in Ad Viewability and Attribution Modeling is a comprehensive course that equips learners with essential skills to excel in the ever-evolving digital advertising landscape. This certification program emphasizes the importance of ad viewability and attribution modeling in measuring campaign performance and optimizing marketing strategies.
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โข Global Ad Viewability Standards
โข Understanding Ad Viewability Metrics
โข Importance of Ad Viewability in Digital Advertising
โข Measuring Ad Viewability
โข Ad Attribution Modeling
โข Types of Attribution Models
โข Multi-Touch Attribution
โข Benefits and Challenges of Ad Attribution
โข Implementing Ad Attribution Modeling
โข Future of Ad Viewability and Attribution Modeling
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