Executive Development Programme in City Branding: Artful Identity
-- ViewingNowThe Executive Development Programme in City Branding: Artful Identity certificate course is a comprehensive program designed to meet the growing demand for city branding experts. This course emphasizes the importance of city branding in today's globalized world, where cities compete for investment, talent, and tourism.
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โข City Identity and Branding Fundamentals: Understanding the basics of city branding, including the difference between identity and image, the importance of branding for cities, and the key elements of successful city branding strategies.
โข City SWOT Analysis: Identifying the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of a city, including its unique selling points, competitive advantages, and potential challenges in branding and identity creation.
โข City Stakeholder Engagement: Engaging various stakeholders, such as residents, businesses, tourists, and government officials, in the city branding process and ensuring their needs, values, and perceptions are reflected in the city's brand identity.
โข City Narrative and Storytelling: Developing a compelling and authentic story for the city, based on its history, culture, values, and aspirations, and using it to create an emotional connection with its audience.
โข City Visual Identity and Design: Creating a visual identity for the city, including a logo, color palette, typography, and imagery, that reflects its unique character and resonates with its audience.
โข City Marketing and Promotion: Implementing marketing and promotion strategies that showcase the city's brand identity, such as advertising campaigns, events, social media, and public relations.
โข City Experiences and Touchpoints: Ensuring that the city's physical and digital touchpoints, such as public spaces, signage, websites, and apps, align with its brand identity and create a consistent and memorable experience for its audience.
โข City Measurement and Evaluation: Measuring and evaluating the impact of the city's branding efforts, including brand awareness, perception, engagement, and economic outcomes, and using the insights to refine and improve the city's branding strategy.
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