Professional Certificate in Facebook Ads: Social Commerce
-- ViewingNowProfessional Certificate in Facebook Ads: Social Commerce This certificate course is designed to equip learners with the essential skills needed to excel in social commerce through Facebook Ads. With the increasing importance of social media in business marketing, there is a high industry demand for professionals who can leverage these platforms to drive sales and revenue.
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โข Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, setting up a new ad campaign, and understanding Facebook's ad delivery system. โข Creating High-Performing Ads: Best practices for ad creative, including ad copy, images, and videos, and how to optimize ad targeting and bidding strategies. โข Facebook Pixel & Conversion Tracking: Setting up and using the Facebook pixel, understanding the conversion funnel, and tracking key metrics. โข Driving Results with Facebook Dynamic Ads: Creating dynamic ads, retargeting customers, and optimizing ad delivery for e-commerce businesses. โข Facebook & Instagram Shopping Ads: Setting up shoppable posts, creating collection ads, and understanding the carousel and single image/video ad formats. โข Facebook Lead Ads & Messenger Ads: Creating lead ads, understanding the different messenger ad formats, and using them to generate leads and retarget customers. โข Facebook Event Response Ads: Creating event response ads, understanding targeting options, and optimizing ad delivery for maximum attendance. โข Facebook Video Ads & Stories Ads: Creating video ads and stories ads, understanding ad placement options, and optimizing ad delivery for maximum engagement. โข Facebook Audience Insights & Lookalike Audiences: Using Facebook Audience Insights to understand your audience and creating lookalike audiences to expand your reach. โข Facebook Ads Reporting & Analytics: Understanding key metrics, analyzing ad performance, and using data to optimize future ad campaigns.
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