Certificate in Web Analytics for Mobile Optimization
-- ViewingNowThe Certificate in Web Analytics for Mobile Optimization is a comprehensive course that equips learners with the essential skills to optimize websites for mobile platforms using web analytics. This certification is crucial in today's digital age, where mobile devices account for over half of all web traffic.
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โข Mobile Web Analytics Fundamentals: Understanding mobile web analytics, key metrics, and KPIs.
โข Mobile Usability and User Experience: Importance of mobile site usability, user experience, and its impact on analytics.
โข Mobile Analytics Tools: Overview of popular mobile analytics tools, including Google Analytics, Firebase, and Adobe Analytics.
โข Mobile Traffic Analysis: Analyzing mobile traffic sources, organic search, paid campaigns, and social media.
โข Conversion and Engagement Metrics: Tracking and measuring mobile conversions, engagement, and user behavior.
โข Mobile A/B Testing and Optimization: Implementing A/B testing, multivariate testing, and conversion rate optimization techniques for mobile websites.
โข Data Visualization and Reporting: Presenting mobile web analytics data using charts, graphs, and dashboards.
โข Advanced Mobile Analytics Techniques: Utilizing predictive analytics, audience segmentation, and cross-device tracking.
โข Privacy and Security in Mobile Analytics: Ensuring compliance with data privacy regulations and maintaining data security.
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