Global Certificate in Email Marketing Campaign Tracking
-- ViewingNowThe Global Certificate in Email Marketing Campaign Tracking is a comprehensive course designed to empower learners with the skills necessary to excel in digital marketing. This certificate course highlights the importance of tracking and analyzing email marketing campaigns to optimize results and improve return on investment.
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โข Email Tracking Basics: Understanding email tracking, its importance, and benefits.
โข Email Marketing Metrics: Open rate, click-through rate, bounce rate, unsubscribe rate, and conversion rate.
โข Setting Up Email Tracking: Implementing tracking codes, UTM parameters, and pixels.
โข Email Campaign Reporting: Interpreting tracking data, creating reports, and making data-driven decisions.
โข Advanced Email Tracking: Behavioral tracking, heatmaps, and A/B testing.
โข Email Marketing Automation: Automating email campaigns, drip campaigns, and lead nurturing.
โข Legal and Ethical Considerations: Data privacy, GDPR, and CAN-SPAM compliance.
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