Executive Development Programme in Automotive Crisis Communication
-- ViewingNowThe Executive Development Programme in Automotive Crisis Communication is a certificate course designed to empower automotive professionals with the essential skills to manage communication during crises. This programme is crucial in an industry where reputation and public perception can significantly impact business success.
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โข Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, the role of an executive in crisis communication, and the key principles of crisis communication.
โข Preparing for Crisis Communication: Developing a crisis communication plan, identifying potential crises, training spokespersons, and establishing communication protocols.
โข Automotive Industry Regulations and Compliance: Understanding the legal and regulatory landscape in the automotive industry, including safety standards, environmental regulations, and consumer protection laws.
โข Media Relations: Building relationships with the media, crafting effective press releases, and handling media interviews during a crisis.
โข Social Media Management: Leveraging social media as a tool for crisis communication, monitoring social media conversations, and responding to online criticism.
โข Stakeholder Engagement: Identifying key stakeholders, managing stakeholder expectations, and communicating with stakeholders during a crisis.
โข Employee Communication: Communicating with employees during a crisis, addressing their concerns, and maintaining morale.
โข Crisis Recovery: Rebuilding reputation and trust after a crisis, learning from the crisis response, and implementing changes to prevent future crises.
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