Executive Development Programme in SQL for Strategic Marketing
-- ViewingNowThe Executive Development Programme in SQL for Strategic Marketing is a certificate course designed to enhance your understanding of data-driven marketing strategies. This program emphasizes the importance of SQL (Structured Query Language) in interpreting complex data sets, enabling you to make informed, business-critical decisions.
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โข SQL Fundamentals: Introduction to SQL, SQL syntax, data types, basic SQL statements (SELECT, FROM, WHERE), and data manipulation operations (INSERT, UPDATE, DELETE)
โข Advanced SQL Concepts: Complex queries, subqueries, joins, aggregate functions, and database normalization
โข Data Analysis with SQL: Data aggregation, filtering, sorting, and segmentation for marketing insights
โข SQL for Business Intelligence: Connecting SQL databases with Business Intelligence tools, SQL queries for data visualization, and generating marketing dashboards
โข Data Security and Privacy in SQL: User authentication, access control, data encryption, and compliance with data protection regulations
โข Big Data and Cloud SQL: Integrating SQL with Big Data platforms, SQL in cloud environments, and cloud SQL services
โข SQL for E-commerce and Digital Marketing: SQL queries for customer behavior analysis, product recommendation engines, and digital marketing optimization
โข SQL for Customer Relationship Management (CRM): SQL queries for managing customer data, segmentation, and loyalty programs
โข SQL for Supply Chain Management (SCM): SQL queries for inventory management, sales forecasting, and vendor performance analysis
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