Professional Certificate in Actionable Digital Marketing
-- ViewingNowThe Professional Certificate in Actionable Digital Marketing is a comprehensive course that equips learners with essential skills for career advancement in the digital marketing industry. With the rapid growth of digital platforms, businesses increasingly demand professionals who can create and implement effective digital marketing strategies.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, key channels, and their role in a comprehensive marketing strategy.
โข Search Engine Optimization (SEO): Techniques for optimizing websites and content to improve organic search rankings and drive organic traffic.
โข Pay-Per-Click (PPC) Advertising: Strategies for creating and managing effective PPC campaigns, including keyword research, ad copywriting, and bid management.
โข Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with audiences, and drive conversions.
โข Content Marketing: Developing and executing a content marketing strategy to attract and retain customers, including blog posts, infographics, videos, and more.
โข Email Marketing: Techniques for building and managing an email list, crafting compelling email campaigns, and measuring their success.
โข Web Analytics: Analyzing website traffic and user behavior to inform marketing decisions and optimize campaigns.
โข Conversion Rate Optimization (CRO): Strategies for improving website conversion rates, including landing page optimization, A/B testing, and user experience design.
โข Mobile Marketing: Best practices for reaching and engaging with mobile audiences, including mobile-optimized websites, apps, and messaging.
โข Digital Marketing Strategy: Developing a comprehensive digital marketing strategy that aligns with business goals, including setting objectives, identifying target audiences, and measuring success.
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