Executive Development Programme in Food & Beverage Marketing
-- ViewingNowThe Executive Development Programme in Food & Beverage Marketing is a certificate course designed to provide learners with essential skills for career advancement in the competitive food and beverage industry. This programme emphasizes the importance of strategic marketing, consumer behavior, and product innovation in driving business growth and success.
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โข Food & Beverage Marketing Fundamentals: An overview of food and beverage marketing, including key concepts, trends, and challenges.
โข Market Research for F&B Industry: Understanding the importance of market research in food and beverage marketing, and how to conduct effective research.
โข Product Development & Innovation: Strategies for product development and innovation in the food and beverage industry.
โข Branding & Packaging Design: The role of branding and packaging design in food and beverage marketing, and best practices for creating effective branding and packaging.
โข Digital Marketing for F&B: Leveraging digital channels for food and beverage marketing, including social media, email marketing, and SEO.
โข Customer Relationship Management: Building and maintaining customer relationships in the food and beverage industry, including loyalty programs and customer data management.
โข Sales & Distribution Strategies: Developing effective sales and distribution strategies for food and beverage products.
โข Sustainability in F&B Marketing: Understanding the importance of sustainability in food and beverage marketing and how to incorporate sustainable practices into marketing efforts.
โข Ethics and Regulations in F&B Marketing: Overview of the ethical and regulatory considerations in food and beverage marketing, including labeling, advertising, and food safety regulations.
Note: The above list is not an exhaustive one and can be modified based on the specific needs and objectives of the Executive Development Programme.
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