Global Certificate in Advertising IP: Best Practices
-- ViewingNowThe Global Certificate in Advertising IP: Best Practices is a comprehensive course designed to empower learners with the essential skills needed to thrive in the advertising industry. This course focuses on the critical area of Advertising Intellectual Property (IP), teaching best practices to protect and leverage creative assets.
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GBP £ 140
GBP £ 202
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โข Understanding Intellectual Property: Foundations of IP, Copyright, Patents, Trademarks, Trade Secrets
โข Advertising IP in the Digital Age: Social Media, Influencer Marketing, Online Advertising, SEO, Content Marketing
โข IP Protection Strategies: IP Audits, Licensing, Monitoring, Enforcement, Due Diligence
โข Advertising IP Best Practices: Clearance, Fair Use, Descriptive Use, Avoiding Infringement, Dealing with Infringement
โข Global Advertising IP Considerations: International IP Laws, Cultural Differences, Localization, Global IP Protection Strategies
โข Case Studies: Real-World Examples of Advertising IP Successes and Failures
โข Ethics in Advertising IP: Ethical Considerations, Balancing IP Rights and the Public Interest, Ethical Marketing Practices
โข Emerging Trends in Advertising IP: AI, VR, AR, Blockchain, and their IP Implications
โข Advertising IP and Brand Strategy: Building and Protecting a Strong Brand, Leveraging IP for Brand Differentiation, IP-Driven Brand Campaigns
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