Global Certificate in Pricing & Customer Experience
-- ViewingNowThe Global Certificate in Pricing & Customer Experience course is a comprehensive program designed to empower professionals with essential skills in pricing strategy and customer experience management. This course is critical for career advancement in today's market, where businesses prioritize customer-centric approaches and competitive pricing models.
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• Pricing Strategies: Understanding the primary and secondary keywords, this unit covers the various pricing strategies that businesses can use to maximize profits and customer value. It includes cost-plus pricing, value-based pricing, competitive pricing, and dynamic pricing.
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• Customer Experience Management: This unit explores the concept of customer experience management and its role in pricing. It covers topics such as customer journey mapping, voice of the customer, and customer feedback analysis.
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• Pricing Psychology: This unit delves into the psychology of pricing, examining how customers perceive and react to different price points and structures. It includes topics such as anchoring, framing, and decoy effects.
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• Pricing Analytics: This unit covers the use of data and analytics in pricing decisions. It includes topics such as price optimization, price elasticity, and price waterfall analysis.
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• Pricing Models: This unit explores the various pricing models that businesses can use, including subscription-based pricing, usage-based pricing, and tiered pricing.
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• Pricing Communication: This unit covers effective communication of pricing to customers, including how to present prices, use pricing tables, and provide pricing explanations.
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• Pricing Ethics: This unit examines the ethical considerations in pricing, including issues such as price gouging, price discrimination, and transparency.
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• Pricing and Revenue Management: This unit covers the advanced concepts of pricing and revenue management in industries such as hospitality, travel, and transportation.
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• Pricing and Sales Alignment: This unit explores the alignment of pricing and sales strategies, including how to train sales teams on pricing, how to handle pricing objections, and how to measure sales effectiveness in pricing.
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