Advanced Certificate in Crisis Communication in a Connected World
-- ViewingNowThe Advanced Certificate in Crisis Communication in a Connected World is a comprehensive course designed to empower professionals in managing communication during critical events. In our digitally connected world, the importance of crisis communication has never been greater, with organizations facing increased scrutiny and stakeholder expectations.
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โข Advanced Crisis Communications Strategy: This unit will cover the development of effective crisis communication strategies, including the use of digital and social media in a crisis situation.
โข Stakeholder Communication and Engagement: This unit will focus on engaging and communicating with key stakeholders during a crisis, including employees, customers, and the media.
โข Social Media Listening and Monitoring: This unit will cover the importance of social media listening and monitoring in crisis communication, and how to effectively use these tools to manage a crisis.
โข Media Relations and Interview Techniques: This unit will cover best practices for working with the media during a crisis, including how to prepare for and conduct effective interviews.
โข Crisis Communications in a Global Context: This unit will explore the unique challenges of managing a crisis in a global context, including cultural differences and language barriers.
โข Ethical Considerations in Crisis Communications: This unit will cover the ethical considerations that must be taken into account when developing and implementing a crisis communication plan.
โข Crisis Communications Planning and Training: This unit will focus on the importance of planning and training for a crisis, including the development of a comprehensive crisis communication plan.
โข Measuring and Evaluating Crisis Communications: This unit will cover the methods and tools used to measure and evaluate the effectiveness of a crisis communication plan.
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