Global Certificate in Pricing & Customer Relationships
-- ViewingNowThe Global Certificate in Pricing & Customer Relationships is a comprehensive course designed to empower professionals with the essential skills needed to excel in today's dynamic pricing landscape. This course highlights the importance of understanding customer behavior, market trends, and pricing strategies to drive revenue growth and customer satisfaction.
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โข Pricing Strategies: Understanding cost-plus, value-based, competitive, and dynamic pricing methods
โข Customer Segmentation: Techniques for segmenting customers to maximize profitability and customer satisfaction
โข Price Differentiation: Strategies for setting different prices for different customer segments
โข Customer Value Management: Measuring and managing customer lifetime value, including customer acquisition, retention, and development
โข Psychology of Pricing: Understanding the psychological factors that influence customer perceptions of price and value
โข Pricing Negotiations: Best practices for negotiating prices with customers while maintaining long-term relationships
โข Pricing Analytics: Techniques for analyzing pricing data to optimize pricing strategies and improve customer relationships
โข Pricing Ethics: Ethical considerations in pricing, including transparency, fairness, and social responsibility
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