Professional Certificate in Ad Tech Product Strategy
-- ViewingNowThe Professional Certificate in Ad Tech Product Strategy is a valuable course designed to equip learners with essential skills for career advancement in the Ad Tech industry. This program is crucial due to the increasing demand for experts who can navigate the complex Ad Tech landscape and develop innovative product strategies.
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โข Ad Tech Product Strategy Foundation: Understanding the ad tech landscape, key players, and the role of product strategy in ad tech.
โข Market Research & Analysis: Identifying target audiences, market trends, and competitive analysis to inform ad tech product strategy.
โข Product Development Lifecycle: Managing the entire product development lifecycle, from ideation and design to implementation and optimization.
โข User Experience (UX) Design: Designing user-centric ad tech products that meet the needs of advertisers and publishers.
โข Ad Tech Monetization Models: Exploring various monetization models, such as CPM, CPC, and CPA, and their impact on ad tech product strategy.
โข Data Privacy & Security: Ensuring data privacy and security in ad tech products, including compliance with regulations such as GDPR and CCPA.
โข Performance Metrics & Analytics: Utilizing performance metrics and analytics to measure ad tech product success and inform product strategy.
โข Product Marketing & Go-to-Market Strategy: Developing effective product marketing and go-to-market strategies for ad tech products.
โข Ethics & Responsibility in Ad Tech: Exploring ethical considerations and responsibilities in ad tech product strategy, including brand safety and ad fraud prevention.
Note: The above list is not exhaustive and may vary depending on the specific ad tech product strategy certification program.
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