Executive Development Programme in Reinventing Market Growth
-- ViewingNowThe Executive Development Programme in Reinventing Market Growth is a certificate course that holds immense importance in today's rapidly evolving business landscape. This programme is designed to equip learners with essential skills necessary to drive and sustain business growth in the face of intense competition and disruption.
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โข Market Analysis and Research: Understanding the market and its dynamics is crucial to reinventing market growth. This unit covers various market research techniques, market segmentation strategies, and competitor analysis.
โข Product Development and Innovation: This unit focuses on the development of new products and services to drive market growth. It covers the principles of innovation, design thinking, and product development processes.
โข Marketing Strategy and Planning: This unit covers the development of effective marketing strategies to drive growth. It includes topics such as market positioning, targeting, and segmentation, as well as marketing planning and budgeting.
โข Digital Marketing and Social Media: In today's digital age, it's essential to have a strong online presence. This unit covers various digital marketing channels, including social media, email marketing, and search engine optimization (SEO).
โข Sales Strategy and Tactics: This unit focuses on effective sales strategies to increase revenue. It covers topics such as sales planning, prospecting, and closing techniques.
โข Customer Relationship Management (CRM): This unit covers the principles of CRM and its importance in driving growth. It includes topics such as customer segmentation, customer loyalty, and customer experience management.
โข Data Analytics and Insights: This unit covers the use of data analytics to gain insights into customer behavior, market trends, and business performance. It includes topics such as data visualization, predictive analytics, and artificial intelligence (AI).
โข Leadership and Change Management: Reinventing market growth often requires significant changes within the organization. This unit covers the principles of leadership and change management, including communication, motivation, and conflict resolution.
โข Entrepreneurship and Intrapreneurship: This unit covers the principles of entrepreneurship and intrapreneurship, including creativity, risk-taking, and opportunity
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