Certificate in Ad Campaign Targeting: Building a Brand
-- ViewingNowThe Certificate in Ad Campaign Targeting: Building a Brand is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program emphasizes the importance of ad campaign targeting in building a successful brand, and covers critical topics such as audience segmentation, KPIs, and cross-channel marketing strategies.
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โข Unit 1: Introduction to Ad Campaign Targeting & Building a Brand
โข Unit 2: Understanding the Target Audience & Market Segmentation
โข Unit 3: Brand Identity Development: Logo, Color, & Typography
โข Unit 4: Positioning Strategy & Creating a Unique Selling Proposition
โข Unit 5: Crafting Effective Ad Campaign Messages
โข Unit 6: Multi-Channel Ad Campaign Planning & Execution
โข Unit 7: Measuring Ad Campaign Performance & Brand Awareness
โข Unit 8: Optimizing Ad Campaigns for Improved Targeting & ROI
โข Unit 9: Leveraging Data Analytics for Audience Insights & Trends
โข Unit 10: Building Long-Term Brand Loyalty & Customer Relationships
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