Certificate in Ad Tech for Beginners
-- ViewingNowThe Certificate in Ad Tech for Beginners is a comprehensive course designed for individuals seeking to build a career in the thriving advertising technology industry. This program highlights the importance of Ad Tech in modern marketing, bridging the gap between traditional advertising and data-driven digital marketing.
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โข Introduction to Ad Tech <t;br> โข Digital Advertising Landscape<t;br> โข Programmatic Advertising <t;br> โข Ad Exchanges & Supply-Side Platforms (SSPs)<t;br> โข Demand-Side Platforms (DSPs) <t;br> โข Real-Time Bidding (RTB) <t;br> โข Ad Formats & Specs (Display, Video, Native)<t;br> โข Ad Targeting & Retargeting<t;br> โข Ad Fraud, Viewability & Brand Safety<t;br> โข Ad Attribution & Analytics
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