Global Certificate in SEO & International Digital Marketing
-- ViewingNowThe Global Certificate in SEO & International Digital Marketing is a comprehensive course designed to meet the growing industry demand for digital marketing experts with a global perspective. This certificate program emphasizes the importance of Search Engine Optimization (SEO) in today's digital landscape and equips learners with the skills to create and implement effective international digital marketing strategies.
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โข Fundamentals of SEO & International Digital Marketing: An introduction to the key concepts, principles, and best practices in SEO and international digital marketing.
โข Keyword Research & Analysis: Understanding how to conduct effective keyword research and analysis for international markets, including the use of tools and techniques for identifying relevant and high-traffic keywords.
โข On-Page & Technical SEO: Strategies for optimizing website structure, content, and metadata for search engines, including technical considerations such as site speed, mobile optimization, and crawlability.
โข Link Building & Off-Page SEO: Techniques for building high-quality backlinks and improving domain authority, including content marketing, influencer outreach, and social media strategies.
โข International Website Structure & Localization: Best practices for structuring and localizing international websites for maximum search visibility and user engagement, including hreflang tags, geo-targeting, and language selection.
โข Analytics & Performance Tracking: Tools and techniques for measuring and analyzing the performance of international digital marketing campaigns, including Google Analytics, Search Console, and other third-party tools.
โข Social Media Marketing & Advertising: Strategies for leveraging social media platforms for international marketing, including content creation, community management, and paid advertising.
โข Content Marketing & Distribution: Techniques for creating and distributing high-quality content for international audiences, including blog posts, infographics, videos, and other multimedia formats.
โข E-commerce & Conversion Rate Optimization: Best practices for optimizing e-commerce websites for maximum conversions, including product page optimization, cart abandonment strategies, and customer retention tactics.
โข Ethics & Compliance in International Digital Marketing: An overview of the legal and ethical considerations for international digital marketing, including data privacy, spam regulations, and cultural sensitivity.
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