Executive Development Programme E-commerce Copy: Growth Strategies
-- ViewingNowThe Executive Development Programme (EDP) E-commerce Copy: Growth Strategies certificate course is a specialized program designed to equip learners with the essential skills needed to thrive in the rapidly growing e-commerce industry. This course focuses on teaching learners how to create compelling copy that drives sales and engagement, and provides them with growth strategies that can be applied to any e-commerce business.
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โข E-commerce Copywriting Fundamentals: Understanding the basics of e-commerce copy, including the role of copy in sales funnels and customer journey mapping.
โข Keyword Research: Identifying primary and secondary keywords for product descriptions, category pages, and blog posts.
โข Product Page Optimization: Techniques for writing compelling product descriptions, using customer reviews, and optimizing for conversions.
โข Category Page Optimization: Best practices for creating category pages that drive traffic and increase sales.
โข Content Marketing Strategies: Leveraging blog posts, email marketing, and social media to drive traffic and increase e-commerce sales.
โข User Experience (UX) Writing: Writing copy that improves user experience, reduces friction, and increases conversions.
โข Legal Considerations: Understanding legal requirements for e-commerce copy, including disclaimers, disclosures, and terms of service.
โข Copywriting Tools and Resources: Exploring tools and resources for keyword research, competitor analysis, and copywriting productivity.
โข Analytics and Reporting: Measuring the success of e-commerce copywriting efforts and using data to inform future strategies.
Note: The above list is not exhaustive, and additional units may be added or modified based on the specific needs of the Executive Development Programme.
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