Executive Development Programme in Model Analysis for Marketing
-- ViewingNowThe Executive Development Programme in Model Analysis for Marketing is a certificate course designed to provide professionals with the essential skills for data-driven marketing decisions. This program emphasizes the importance of statistical models and data analysis in marketing, making it highly relevant in today's data-driven business environment.
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โข Introduction to Model Analysis for Marketing: Understanding the basics, frameworks, and methodologies in model analysis
โข Data Analysis for Marketing Models: Techniques for data collection, cleaning, and exploration for marketing model analysis
โข Marketing Mix Models: Analyzing the impact of marketing efforts on sales and market share
โข Segmentation and Positioning Analysis: Techniques to segment markets and position products effectively
โข Customer Lifetime Value (CLV) Analysis: Methods to calculate and optimize the value of customers over time
โข Predictive Analytics for Marketing: Utilizing statistical models to predict customer behavior
โข Experimental Design and Testing: Designing and implementing experiments to test marketing hypotheses
โข Marketing Attribution Models: Approaches for attributing the value of conversions to different marketing touchpoints
โข Ethics in Marketing Model Analysis: Ensuring ethical and responsible use of data and analytics in marketing
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