Global Certificate in Data Analytics for Digital Marketing
-- ViewingNowThe Global Certificate in Data Analytics for Digital Marketing is a crucial course designed to meet the growing industry demand for data-driven digital marketing professionals. This certification equips learners with essential skills in data analytics, digital marketing, and decision-making, making them highly valuable in today's data-centric world.
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โข Data Analysis Basics – Introduction to data analytics, data types, data sources, and data cleaning.
โข Statistical Analysis – Descriptive and inferential statistics, probability distributions, statistical tests, and confidence intervals.
โข Data Visualization – Data storytelling, data visualization tools, chart types, and best practices.
โข Marketing Metrics – Key performance indicators (KPIs), return on investment (ROI), customer lifetime value (CLV), and marketing attribution.
โข Web Analytics – Web analytics tools, website traffic analysis, conversion tracking, and A/B testing.
โข Social Media Analytics – Social media listening, social media analytics tools, and social media ROI.
โข Email Marketing Analytics – Email marketing metrics, email campaign analysis, and email automation.
โข Search Engine Marketing Analytics – Search engine optimization (SEO), pay-per-click (PPC) advertising, and search engine marketing (SEM) analytics.
โข Predictive Analytics – Predictive modeling, machine learning, and artificial intelligence in digital marketing.
โข Data-Driven Decision Making – Data-driven strategy, data-driven innovation, and data-driven culture.
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