Global Certificate in Marketing Intelligence Dashboards
-- ViewingNowThe Global Certificate in Marketing Intelligence Dashboards is a comprehensive course that equips learners with the skills to turn data into actionable insights. In today's data-driven world, this skill set is in high demand.
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โข Marketing Intelligence Foundation: Understanding the basics of marketing intelligence, its importance, and how it integrates with overall marketing and business strategies. โข Data Collection Methods: Identifying and utilizing various data collection methods, including primary and secondary sources, to gather relevant marketing data. โข Data Analysis Techniques: Analyzing marketing data using statistical and visualization tools to extract actionable insights. โข Dashboard Design Principles: Designing effective marketing intelligence dashboards, including layout, visualization, and interaction principles. โข Tableau for Marketing Intelligence: Using Tableau to create interactive and informative marketing intelligence dashboards. โข Power BI for Marketing Intelligence: Using Power BI to create interactive and informative marketing intelligence dashboards. โข Data Storytelling: Communicating marketing insights effectively using data storytelling techniques and best practices. โข Marketing Metrics and KPIs: Identifying and tracking key marketing metrics and KPIs in marketing intelligence dashboards. โข Data Visualization Best Practices: Utilizing best practices for data visualization to effectively communicate marketing insights. โข Dashboard Implementation and Maintenance: Implementing and maintaining marketing intelligence dashboards, including data updates, user access, and performance optimization.
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