Global Certificate in Facebook Marketing Insights
-- ViewingNowThe Global Certificate in Facebook Marketing Insights is a comprehensive course designed to empower learners with the latest Facebook marketing strategies and tools. This certification program highlights the importance of Facebook as a critical marketing platform, with over 2.
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โข Facebook Marketing Basics: Understanding Facebook as a marketing platform, Facebook profiles, pages, and groups, Facebook Insights overview.
โข Setting Up Facebook Insights: Creating a Facebook Page, connecting to Facebook Insights, understanding the dashboard and key metrics.
โข Facebook Audience Insights: Understanding audience demographics, psychographics, and behaviors, audience engagement metrics, audience segmentation, and targeting.
โข Facebook Page Insights: Page views, likes, and reactions, post engagement, video metrics, and Facebook Messenger insights.
โข Facebook Ad Insights: Understanding Facebook ad objectives, target audiences, ad placements, ad spend, and ad performance metrics.
โข Facebook Analytics Tools: Using Facebook Audience Insights, Page Insights, and Ad Insights, Google Analytics, and other third-party tools for Facebook marketing insights.
โข Creating a Facebook Marketing Strategy: Defining goals and objectives, understanding the target audience, choosing the right content and ad formats, measuring and optimizing performance.
โข Facebook Marketing Best Practices: Building a content calendar, creating engaging content, using visuals and videos, optimizing posts for mobile, testing and learning.
โข Facebook Marketing Trends: Staying up-to-date with the latest Facebook marketing features and updates, understanding the impact of AI and machine learning on Facebook marketing, exploring new ad formats and placements.
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