Certificate in Mobile Marketing & Performance Measurement
-- ViewingNowThe Certificate in Mobile Marketing & Performance Measurement is a comprehensive course designed to equip learners with the essential skills necessary for success in today's mobile-centric world. This course is of utmost importance as mobile devices have become an integral part of our daily lives, and businesses are increasingly leveraging mobile marketing to reach their target audience.
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โข Mobile Marketing Fundamentals: Understanding the basics of mobile marketing, its importance, and how it differs from traditional marketing.
โข Mobile Marketing Channels: Exploring various mobile marketing channels such as SMS, MMS, mobile apps, mobile web, and mobile email.
โข Mobile Advertising: Learning about different mobile advertising formats like banner ads, interstitial ads, native ads, and video ads.
โข Mobile SEO and SEM: Understanding how to optimize mobile websites for search engines and how to run effective mobile search engine marketing campaigns.
โข Social Media Marketing on Mobile: Examining the role of social media in mobile marketing, including social media advertising, influencer marketing, and user-generated content.
โข Mobile Analytics: Learning how to track and analyze mobile marketing campaigns, including key metrics such as click-through rates, conversion rates, and return on investment.
โข Mobile App Marketing: Exploring the unique aspects of mobile app marketing, including app store optimization, in-app advertising, and push notifications.
โข Mobile Customer Relationship Management (CRM): Understanding how to use mobile CRM to build customer loyalty and drive repeat business.
โข Privacy and Security in Mobile Marketing: Examining the legal and ethical considerations of mobile marketing, including data privacy and security.
Note: The above list of units is not exhaustive and can be customized based on the specific needs and objectives of the certificate program.
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